Explore Facebook ad changes with Michael Stelzner and @Allie Bloyd.

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⏰ Timestamps
00:00 Intro
01:18 Facebook Explains Discrepancy in Conversions Reporting Due to iOS 14
04:34 Tips to Improve Ads Reporting
06:22 Updates to Aggregated Event Measurement
15:14 How Facebook Estimates Audience Size
19:10 Facebook Removing Select Targeting Categories… and Creative Workarounds
25:27 Meta (Formerly Facebook) to Shut Down Its Facial Recognition System

#SocialMediaMarketing​ #SMETalkShow #FacebookAds​