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How come this boba tea (also known as pearl milk tea or bubble tea) shop in China gets so many customers queuing? 

Everywhere you go, you’ll see a boba tea shop there.

But with a BRAND, the boba tea shop can have 3 storeys!

Here’s the business paradigm shift – The “brand” is how the market chooses you. It’s not just about focusing on improving your product, but it’s about getting your customers to be loyal to your brand. Brand sells.

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