The global e-commerce market is expected to total $4.89 trillion in 2021. That’s 27.6% growth rate for the year, and it’s not by chance. That’s a big part of my clients are in e-commerce. If there’s one area that I had a chance to learn from my clients’ success and failures, it’s e-commerce. Today, I’m going to share a simple strategy to scale your e-commerce business and be prepared for 2021’s holiday season.
RESOURCES & LINKS:
►Alibaba.com Buyer Central on YouTube: https://www.youtube.com/channel/UCSoIxtP6J6oNo_d1njSluxw
►Alibaba.com On Instagram: https://www.instagram.com/alibaba.com_official/
The strategy I’m going to share with you revolves around two key points. And as a bonus tip, I’m going to show you the way to save anywhere from 10% to 40% across 34 product categories when you’re stocking up for your shop. So let’s get started.
Step one, prepare in advance for seasonal opportunities. Every e-commerce store has seasonal opportunities, depending on what you’re selling.
You got to first keep in mind that one or two months before each of those seasonal opportunities, you should be absolutely ready to do your best marketing and fulfill orders that will come through.
Second, I want you to take note of the specific holidays that are relevant to your business. For example, if you own an e-commerce site that sells grooming products for men, Father’s Day is an important holiday for you.
Third, once you know which holidays that you should target for your shop, you got to schedule all the preparation work for at least one or two months in advance.
Step two, stock up so that you have enough inventory to keep up with the demand before you start running your promotion. When it comes to e-commerce, I’ve seen three things that online business owners struggle with. One, getting easy access to high quality products, two, finding suppliers that they can trust, and three, getting their logistics sorted when it comes to costs and turnover.
So let’s get started with the first one, getting easy access to high quality products that your shoppers want. I’m going to recommend to you alibaba.com as it’s the easiest, most affordable platform source for your products and to stock up your inventory.
Alibaba has nearly 200 million products and 200,000 global suppliers to choose from. It’s a lot of suppliers, and that’ll allow you to customize your products to your own brand.
When you’re getting started, you won’t be able to afford high order quantities, and alibaba.com has dozens of thousands of suppliers who will make it easy for you to get started by offering some of the lowest minimum order quantities.
They also have many different suppliers, so there’s many different categories of products that each of them has, and the chance is no matter what you’re looking for, you’re going to find it on alibaba.com. This leads us to the second challenge, finding reliable suppliers that you can trust.
The end outcome that you’re looking for as a shop owner is never losing money when stocking up. Alibaba.com solves this problem in a few different ways. You get to see the products in 3D showrooms.
Trade Assurance. Whenever you see Trade Assurance supplier icons in their platform, you know that you’re going to be paying through the supplier or to the supplier through alibaba.com, and you can rest assured that if you have problems with the shipping time or the quality of the product, Alibaba.com will be there to support you and your product investment.
You’ll have the chance of doing live video chats with live product demos with your potential suppliers, and you’ll get to talk directly with your suppliers and get a holistic picture of their business production capabilities, and products.
Last but not least, you’ll get your logistics sorted, so you get your products on time and have accurate delivery time estimates so you can run your business with the least amount of uncertainty possible. Alibab.com has over 40 million ready-to-ship products with a quick dispatch time.
You just need to find the products that mark the X day delivery. If your product doesn’t reach its destination within the estimated delivery date, you can make a claim to get 10% of the order amount as compensation to a maximum of $100 USD.
Now, here’s my bonus tip. If you’re stocking up for this year’s holiday as I recommend, you should leverage alibaba’s.com Super September. From September 1st until September 30th, you can get access to huge discounts up to 40% across 34 categories.
Spend less, sell more, that’s business with alibaba.com.
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