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Facebook Ad Cold Targeting Success Without Audience Insights

Facebook Ad Cold Targeting Success Without Audience Insights

Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?

You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.

In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook Audience Insights!

You’ll also learn how to set up and test these cold audiences with the Facebook Campaign Budget Optimization (CBO) tool. Plus, you’ll get tips on how to set your ad spend limits across your campaign’s ad sets.

Last, but not least, you’ll find out how long to test your audiences to accurately determine which cold audiences perform best for you.

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🔗 Find Resources and Tools Mentioned In this Episode
— Campaign Budget Optimization From Facebook: How to Get It to Work for You

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— Download our Industry Report: https://www.socialmediaexaminer.com/zsyx

00:00 Intro
00:51 The Problem: Post-iOS14
01:09 Considerations: Industry
01:25 Considerations: Type of Need
01:36 Considerations: First-Hand Data
02:52 Creating Broad Interest-Based Audiences
06:27 Creating Custom Audiences (Lookalike)
10:40 Bonus Audiences to Create
12:53 Setting Up Your CBO Campaign

#SocialMediaMarketing #FacebookMarketing #FacebookForBusiness

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