So, check this out.

We ran a survey to see how many marketers are using AI to write content.

1051 marketers filled it out.

A staggering 12.3% is being written by humans.

60.9% purely through AI.

And 26.8% through a combination of AI and humans.

And then when we asked all of the people who use AI with a combination of humans to write content to figure out the percentage of AI assistance they are getting, here were the results.

A staggering 78.96% of the respondents have AI write at least 50% of each article produced.

I know AI is going to improve over time.

But a lot of what AI is creating is just regurgitated content.

And from all the tests we ran human-written content generated more SEO traffic 94.12% of the time.

I bet as AI improves, the percentage of people using AI to fully write their content will increase.

Which could make SEO easier.

We believe that human-written content that talks about new stuff that hasn’t been published on the web before, will get the majority of the SEO traffic.

Or at least a human/AI combo.