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How ClassPass & Dave’s Killer Bread built success | Tony talks with the creators at Business Mastery

How ClassPass & Dave’s Killer Bread built success | Tony talks with the creators at Business Mastery

ClassPass users around the world have logged more than 100 million hours of workouts, while Dave’s Killer Bread is flying off shelves at a record pace. What do their founders attribute the success of their brands to?

At a recent Business Mastery event, Tony Robbins hosts an in-depth conversation with both Payal Kadakia, the founder and CEO of ClassPass, and Dave Dahl, the founder of Dave’s Killer Bread.

ClassPass is this decade’s first unicorn, a start-up that reached a billion-dollar valuation. But it is Kadakia’s passion for and dedication to her company’s mission of providing soul-nourishing experiences to its community that drives her daily.

After spending 15 years in prison, Dahl seized his second chance by creating healthy, great-tasting bread recipes that became Dave’s Killer bread. He sold his company a few years ago to the second-largest bakery in the nation for $275M.

While Kadakia and Dahl have very diverse backgrounds and entrepreneurial stories, they both harnessed challenges, obstacles and disappointments to drive them, rather than destroy them. They became servant leaders, dedicated to the needs of their raving fans, which translated into incredible opportunities to change the world through innovation and inspiration.


00:05 Introduction of Payal Kadakia
01:25 Facing adversity
4:15 What creating ClassPass was about
4:52 Don’t lose your connection to your why
5:06 False signals of success
5:30 MVP: Minimum Viable Product
6:00 Their biggest customer behavior challenge
7:55 ClassPass evolution, 3 versions
10:10 Be mission obsessed, not product obsessed
11:40 COVID and ClassPass
15:45 ClassPass’s Mission
17:26 Focusing through iterations.
18:35 ClassPass Capital raises
20:38 Culture at ClassPass
24:50 Being a woman of color is a strength.
26:09 Failure is a data point. It is part of the journey.
26:57 Introduction of Dave Dahl of Dave’s Killer Bread
29:08 Dave’s first transformation.
29:55 Dave’s rock bottom.
32:50 What changed Dave’s life.
33:33 Dave’s relationship with his brother.
35:02 Idea born: Dave’s Killer Bread.
37:37 Branding evolution of Dave’s Killer Bread
40:30 Expansion through risk taking.
43:33 Giving felons a second chance through employment.
46:45 When old patterns reemerge
51:55 The sale of Dave’s Killer Bread
54:00 After Dave’s Killer Bread
55:13 Dave’s Philanthropy: Constructing Hope
57:30 Audience question from Brian: what was the moment that you felt the biggest turnaround?
01:06:27 Audience question from Sarah: how do I make my idea happen? What are the steps?
01:12:07 Audience question from Daniel: how do you create balance between your personal expansion and your business expansion?
01:20:17 Sign off

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery

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