When you upload a video typically you can add a cover image or a thumbnail.

That’s the image people see before they click the play button.

The higher the click-through rate, the more views you are going to get.

So, what we do, and it works like a charm every time, is you take a few variations that you think are appealing.

Then go to Facebook and run an ad campaign with the variations.

Target your ideal audience, spend 5 bucks, and you’ll see which one has the highest click-through rate.

Take the winning image and use it as your thumbnail or cover image.

It’s the simplest way to get more video views on social media.