There are too many blogs out there.

Over a billion.

But even with there being one too many blogs…

Is it even worth spending any time on it?

We looked at data from over 1 million websites to answer that question.

Let’s first start with some stats:

A website with a blog has 75.29% more organic search traffic.

A website with a blog has 11.41% more repeat visitors.

A website with a blog generates 48.43% more backlinks.

A website with a blog receives 194.58% more organic social traffic.

A website with a blog has a higher time on site by 39 seconds.

A website with a blog has 292.79% more brand queries.

A website with a blog has a higher conversion rate by 8.16%.

Blogging is time-consuming and competitive.

But it doesn’t mean you still can’t get more traffic and sales by having a blog.

It’s worth the effort.