How important is investing to the economy at large? While companies don’t see a direct increase on their bottom line from the secondary market, it can be very important in helping to determine the value of a business and the drive interest in the primary market.

For value investors, having a strong understanding of a business’s weather, i.e. their moat, competitive advantage, and other factors that determine their long-term success, is paramount to generating returns on a multi-year timeline. From the Rule #1 perspective, that’s the key difference between investing and simply gambling on the market.

After a few weeks’ break on the subject, Phil and Danielle return with part 1 of an extra long 2-part episode breaking down the weather of the makeup industry giant Ulta, and share some of their insights into their own weather analysis of their history with this business.

_____________

Looking to master investing? Attend one of my 3-Day Virtual Investing Workshops! Reserve your seat here: https://bit.ly/r1-virtual-workshop

_____________

Learn more:

Subscribe to my channel for free stuff, tips and more!
YouTube: http://budurl.com/kacp
Facebook: https://www.facebook.com/rule1investing
Instagram: https://instagram.com/ruleoneinvesting
Twitter: https://twitter.com/Rule1_Investing
Pinterest: http://www.pinterest.com/rule1investing
LinkedIn: https://www.linkedin.com/company/rule-1-investing
Blog: http://bit.ly/1YdqVXI
Podcast: http://bit.ly/1KYuWb4

Buy my bestselling book Rule #1: https://amzn.to/2R9Gofj

Shopping through my Amazon link is one of the best ways to support my YouTube channel!