When you think of big multi-billion dollar companies, where do you think they get most of their SEO traffic from? 

Is it one keyword? Thousands of keywords? Maybe even millions? 

And do you think they are worried about Google algorithm updates? 

Well, they may be worried about algorithm updates because no one wants to lose revenue. 

But check out how much of their SEO traffic comes from their brand name.

The bigger the company, typically the more of their traffic comes from their brand name.

Build a brand!